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Your Business Model as a System
Part 1 makes the case for thinking of your business model as a system. It draws upon several “systems thinking” concepts from lean and other similar methodologies like the theory of constraints.
I then show you how to use this systems approach to model you business and correctly identify the right experiments to run.
The Art of the Scientist
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Part 2 takes a deep dive into the world of science.
There is no better place to learn about running experiments than from scientists. You’ll learn how to generate ideas, craft testable hypotheses, avoid cognitive biases, use techniques like time-boxing, and deal with failure.
Putting it to Practice
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Part 3 will walk you through a detailed framework for putting all of this to practice across your organization.
I’ll show you how to effectively define, measure, and communicate progress with your internal and external stakeholders using an innovation accounting framework called Lean Stack.
About the Author
Ash Maurya is the author of "Running Lean" and the founder of Spark59 whose mission is to help entrepreneurs succeed. Driven by the search for better and faster ways for building successful products, Ash has been rigorously testing Lean Startup techniques for the past 4 years. He serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and has worked with companies from one-person startups to large enterprises like Intel, Dell, and NPR. He continues to share his ongoing learning on his blog and by way of workshops and bootcamps that he teaches around the world.
Copyright 2013 Ash Maurya
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The new book by Ash Maurya.
The Customer Factory
A Blueprint for Creating
Remarkably Successful Businesses